Would you spend thousands of dollars wanting to market bags of sand in a desert?
Perhaps you’d put advertisements for your course on tax law and estate planning on the Cartoon Television Network?
Not to say that you WOULDN’T market any products undertaking the above, but I think you’d agree there would be better “targeted marketing channels” that would have a much more responsive audience.
Well the same goes for your current promoting strategy, do you know if your marketing is hitting your desired audience?
This does go back a bit to my previous emails regarding measuring your marketing’s effectiveness, and tracking its outcomes, but also just in general…are you advertising within the right areas?
For example, should you are sending out coupons and flyers to particular places near your company, just because they are near your enterprise, do you know for a fact the persons in these locations meet your target market description?
I mean, you wouldn’t send out carpet cleaning flyers to low-income renters, in several apartments, just because they are across the street from your carpet cleaning enterprise.
Why?
Simply because it is possible to already tell that the chances of someone paying money to clean a carpet that they don’t own, when they barely have sufficient to pay the bills as is, is very slim to none.
So before you decide to just send out advertising and marketing material, and wait for the tracking outcomes to come back, take the time to identify if your even advertising to the correct area, or demographics, and yourself some time and wasted dollars.
By undertaking proper analysis into an audience demographic, or residential location demographic, you’ll know (Just before spending your money) whether it is a wise investment or not.
A little research goes a long way!
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